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 Media Resources
Click here to download QDMA's 2009 Whitetail Report (PDF)
Introduction
As a member of the hunting media or a representative of the commercial hunting industry, you
make your living off white-tailed deer. Your communication specialty may be turkey, elk or grouse
hunting. As an industry employee, your livelihood may focus on waterfowl, quail or mule deer.
You may not hunt whitetails or even live near them. But the hunting industry in which you work
– including manufacturers, publications, Web sites, television programs, and nonprofits – depends
on them. Far and away, more hunters pursue whitetails as their primary focus, more in fact than
all other game species combined. Far and away more money is spent by deer hunters than by any
other type. Yet, there is a perception in the hunting industry that because whitetails are abundant,
there is no need to focus on whitetail conservation. Actually, the threats and issues that will
determine the future of whitetail hunting in North America are largely issues of quality rather than
quantity. The Quality Deer Management Association (QDMA) is uniquely positioned to understand
these issues and their implications for the whitetail resource. The QDMA was founded to
promote healthy, balanced, productive, sustainable deer herds and habitats – not to produce more
deer. The QDMA has spent its 20-year history continually learning more about biologically sound
deer management and passing that knowledge along to hunters and managers. Now, we want
to share what we know about the threats, concerns, successes and challenges that will shape the
whitetail’s immediate and long-term future – and that of the entire hunting industry. This report
is intended to be a useful resource for communicators, media members, industry leaders and hunters.
It will be an annual report, so let us know how we can make the Whitetail Report even more
relevant to your important role in this industry.
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Quality Deer
Management Association
PO Box 160
Bogart, GA 30622
1-800-209-DEER (3337)
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